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Is Your Wardrobe Stressing You Out?
International Styling Consultant Shares
Confidence-Boosting Clothing Tips

As if there weren’t enough to worry about in day-to-day life, people often find themselves frozen in front of their closets during the morning rush, panicking about what to wear.

“I think everyone has that terrible feeling of insecurity from time to time when you just know you have on the wrong outfit – as if it’s not just your clothes that are frumpy and outdated, but you, too,” says styling consultant Ashley Martini, author of the new book, “Styletini,” and founding member of Martini Fashions, (

“Unfortunately, in today’s society, people do judge books by their covers – and perception is reality. You can sense how people respond to you, especially in relation to job opportunities and relationships.”

Getting your outfit right can be challenging, she concedes. People want to be confident yet comfortable; up-to-date yet not necessarily “hipsteriffic;” professional but not overly formal. Most have a favorite outfit or two, but those get old quickly when worn twice a week.

“One of the first things you should understand is that your criteria really isn’t conflicting – you can be stylish, professional and comfortable, all with that stamp of individuality,” Martini says. “You just have to know what to look for.”

Martini talks tips to take the stress out of the morning dress hour.

  • Not all trends work for all body types. “You have to be honest with yourself; skinny jeans may not work for you, and forcing yourself into a pair that’s semi-workable is not the best way to optimize your closet,” she says. “The trendiest thing any individual can do is answer the question: Is it flattering?”
    Women have six basic body types: triangle, narrow above the waist and wider on the bottom; inverted triangle, with fuller shoulders and chest and slim hips and thighs; rectangle, also known as athletic with little definition in the waist and hips; diamond, high-sitting, full stomach with wide hips and full thighs; apple, similar to diamonds, but with a lower-sitting stomach – also know as oval-shaped; hourglass, with equal upper and lower halves with well-defined waists.
  • Know your measurements! Measure the parts of your body that most define your shape: your hips, shoulders, waist and bust. Wear underwear (but not shapewear) when measuring hips, and wrap the tape around the fullest part of your hips and butt for the most accurate measurement. Don’t tug too tightly or loosely when measuring; the number in the center front is your hip size.
    To measure shoulders, keep your back straight and your shoulders relaxed, and  extend the tape from the outer edge of one shoulder to the outer edge of the other.
    To measure your waist, bend forward and note where your body creases – that’s where to measure.
    For bust, wear a top without a bra, which often alters measurements. Wrap the tape across your back and under your shoulder blades and arms – and around the fullest part of your breasts.
  • Own your plus-size, petite or tall body. You’ve probably heard the statement, “Real women have curves.” Yes, they do, but there are also real women with smaller busts; long and lean women, and some built like the ancient fertility goddess statues. All of us are “real.”
    One tip for plus-sized women: highlight your assets -- shapely legs and well-toned arms are meant to be flaunted. Petite women: Opt for pieces that come in naturally shorter lengths, such as cigarette pants, knee-length or higher skirts and three-quarter and shorter sleeve tops and jackets. Showing more skin will make your limbs look longer. Tall women: Wear high heels if you want to -- just because you’re taller doesn’t mean they’re off limits.

About Ashley Martini
Ashley Martini, styling consultant and founding member of Martini Fashions, LLC, discreetly assists both men and women in unearthing and exhibiting their inner beauty through style, fashion and the top trends. Ashley is the author of the new book on style, “Styletini,” ( A business graduate of Lynn University, she specialized in fashion marketing and merchandising. She also completed her master’s degree in business with a focus on international business, and studied abroad in the world’s fashion capital, Paris, with a concentration in fashion styling and trend forecasting. She worked as a styling intern with Jennifer Lopez’s fashion company Sweetface/JustSweet/JLO, and earned numerous fashion awards.

Happy shopping girls!


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Moodstruck 3D Fiber Lashes

My eyelashes are totally invisible. Seriously. Without mascara I look like Little Orphan Annie. And not the adorable Broadway version, but the creepy 1930's cartoon version with the two white holes for eyes. It frightens young children and dogs bark at me. You get the picture. I never leave home without at least a swipe of mascara across my lashes, and because they are so invisible it generally takes much more than a swipe to get the desired effect.

A friend recently sent me Younique Moonstruck 3D Fiber Lashes to try, instructing me to closely follow the directions on the packaging for best results. I applied two coats of my own mascara — Pur Minerals Big Look Mascara — then added one coat of gel, fibers as needed, and finished up with the gel, as directed. The results were fabulous:

No clumping, no "spider legs", and I had absolutely no problem with fibers coming off. The mascara lasted through a 14 hour day including a two hour workout! It takes a little more time than normal for me to do my makeup, but the results are definitely worth it.

Check out Younique Moonstruck 3D Fiber Lashes today! The simple three-step process combines Transplanting Gel and Natural Fibers to help create the appearance of incredible thickness and volume to your existing lashes. Watch as your lashes transform into something you have only dreamed of! The 3D Fiber Lashes are water resistant but easily washes off with warm water and facial cleanser at the end of the day. Try it! It will quickly become your favorite makeup must-have!



Get Lacquered with Dermelect and Palladio!

Summer is the perfect time to break out your brights: add a pop of color (or two!) with lacquers for your lips and fingertips!

Dermelect ‘ME’ Lacquers, the first peptide-infused color treatments that provide gorgeous, rich color while strengthening and nourishing nails. The first coat instantly bonds to the nail, while the second fuses with the base coat to create a flexible web of color that resists chipping and improves brittleness. Experiment with color with playful hues like Mellow Drama, Radiance, Au Courant and Pristine from their Spring/Summer 2014 Revival Collection.

Keep your lips looking just as polished and pretty with Palladio’s NEW Herbal Lip Lacquers($8,, richly-pigmented, long-wearing formulas that have the intensity of a creamy lipstick, the staying power of a lip stain and the luster/shine of a lip gloss. Formulated with Vitamin E to moisturize and protect from free-radical damage and Coconut Oil to nourish lips, forming a protective layer that helps protect water loss to the delicate lip area. Try them out in summery shades like Capri Coral, Chic Magenta, or Darling Pink.

Lighten your Beauty Regimen with Josie Maran & Philip B!

The heat of the summer is reason enough to go light this summer. No need to weigh down your hair with excess products and heavy conditioning creams, Philip B. Light Weight Deep Conditioning Rinse will deliver you all the light weight moisture your hair needs while sealing split ends and boosting shine!

Not only should your hair lighten its load, but no one needs a cakey face in this weather, either. Josie Maran Argan Illuminizer is the ultra-light skin brightener with a hint of bronze, that will give your face the boost of light radiance and natural glow it needs without layering on the foundation.


Trending Now: The Model Glow

Do you want the model glow? Backstage across all fashion shows, clear, glowing and luminescent skin became the trend of 2014. Do you want to know the affordable alternative?

All the skincare pros know that to achieve this, high contents of fatty acids and antioxidants as well as hyaluronic acid are necessary for plump, youthful skin. The 2 step secret which contain all these ingredients and more? Lumene Bright Now Visible Repair Tone Corrector and Time Freeze Targeted Dark Spot Corrector. The added plus: both are formulated without parabens, formaldehyde donors, mineral oils, or synthetic colorants.

Lumene has created two gorgeous products in luxe yet simple packaging to help turn up the volume on your skin and activate its inner glow.

  Step 1: Daytime
The Targeted Dark Spot Corrector directly lightens dark spots and enhances the overall skin tone visually to take years off your complexion with added SPF! The powerful Arctic Lingonberry extract has strong antioxidants that protect the skin and 85% of subjects were observed to have a significant lightening effect on dark spots and reported improved overall clarity and skin tone, for a brighter, younger-looking appearance.
Tip: Apply to spots thru massaging into skin, not merely dabbing. The massage helps to activate blood flow and lymphatic system into spot to assist in regeneration and therefore the separation and disappearance of melanin.
Step 2: Nighttime
The Visible Repair Tone Corrector features Octadecenediodic acid, a safe skin brightening agent which regulates melanin production, cloudberry stem cell technology which helps to smooth the skin and reduce wrinkles for skin that looks younger and healthier. Containing more proteins than a fresh cloudberry and just as many fatty acids, the cloudberry stem cell product helps the skin maintain its own stem cell activity and boosts its natural hyaluronic acid production for potent anti-aging effects.
Tip: Pat into skin following cleansing and toning. Patting helps the serum penetrate and absorb into the skin better than rubbing or tugging at the skin. Make sure to warm up the liquid in palms and gently press and hug skin until absorbed. Follow up with moisturizer or crème of choice.

Beach Bag Must Haves

Beach season is in high gear! Don't let the sea, sun and sand wreak havoc on your hair this season. Consider the following beach bag must haves from evo’s international evo ambassador Lauren McCowan.

Day of Grace : a leave-in conditioner with UVA/UVB protection for hair hydration post-beach
Salty Dog : a texture spray that extends and enhances beach hair
Water Killer : a dry shampoo spray that refreshes hair and gives volume and light texture to take your hair from the beach to the bar! (This also comes in a convenient travel size.)

Effortless Summer Hair

Get your best hair yet, no matter how you style it with John Frieda Styling Tools by Conair. These revamped heat styling tools that allow you to achieve smooth, salon-quality looks, effortlessly.

  John Frieda Styling Tools by Conair Satin Finish Flat Iron: Fight that warm weather humidity and achieve pin-straight hair has never looked sleeker or felt softer. The revamped, premium flat iron now features generously sized 1 1/2” inch plates that allow for quick, easy straightening and are developed with unique ceramic titanium coating, which offers anti-bacterial benefits to keep hair healthy, shiny, and free of frizz.
  John Frieda Styling Tools by Conair Salon Shine Dryer: Achieve major, frizz-free shine with this compact, powerful dryer. A smaller, more travel-friendly version of the second generation dryer, the new Salon Shine Dryer delivers an astonishing 1875 watts of power using an advanced high torque DC motor. Engineered with a high voltage ionic generator to guarantee a smooth blowout and a ceramic titanium-coated grill for even heat distribution, it protects hair against damage and boosts body and shine.
  John Frieda Styling Tools by Conair Salon Shape Hot Air Brush: Dry and style your hair in just one step with this multi-tasking hot air brush, newly redesigned with a sleeker, 1” ceramic titanium-coated barrel. The third generation Salon Shape brush uses revolutionary anti-frizz conditioning, and ionic technology that produces up to 50% more ions when compared to hot air brushes with natural ion sources, to deliver lustrous, voluminous curls and waves.  Now featuring two heat settings, as well as a cool setting, this time-saving brush delivers 500 watts of power to help dramatically reduce frizz

Joules USA

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Up To 60% Off Sale Now On 

Invitation to Autodesk Design Night
on 8/7 @ One Market

It’s truly astonishing how clothing styles evolve throughout the centuries; each iteration progressing the trends that generations before us had gazed upon with intrigue. Yet, today’s fashion is in the midst of a paradigm shift unparalleled by any time in human history, as the industry has begun to take its first few steps down the runway toward the digital age.

Pretty soon, almost everything we wear will either have been designed and created using next-generation tools or will have a technological component interwoven into its functionality; giving “fashion forward” an entirely new meaning.

We hope you can join us for Autodesk’s next  Design Night on August 7th, as we celebrate this “tech couture” from 6:00p.m. – 10:00p.m. Dr. Sabine Seymour, founder of Moondial and director of the Fashionable Technology Lab at Parsons The New School for Design, will lead a discussion on how design technology is transforming the world of fashion. Her talk will then be followed by a high-tech fashion show.


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