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by Pretty Mama

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5 Hottest Footwear Trends for Fall

In just a couple of weeks the fashion industry will be converging in Las Vegas for what is undoubtedly the biggest global showcase for branded footwear - FN PLATFORM. This is where shoe lovers come to worship at the altar of fashion. Here the industry leaders will showcase over 1600 men’s, women’s, juniors' and children’s footwear brands from more than 20 countries, and the latest trends will emerge.

Leslie Gallin, President of Footwear at UBM Advanstar, is sharing five of her favorite trends to look out for in the coming months:

1. Penny Loafers – One of the hottest shoe trends of the season, penny loafers are back in a big way! The nostalgic shoe trend offers a sophisticated look paired with comfort. Found in leather (distressed or patent), suede or print, the options for this look are endless!

2. Metallics – Spring 2016 is calling for lustrous shine! Whether it’s head-to-toe technicolor or just a touch of glimmer, this iridescent style is becoming the next closet staple. The best part of this revival? Any color will do! Gold, silver, bronze, technicolor or every trendsetters current favorite – rose gold!

3. Booties – Season after season, this look remains. Booties have been found to wear well throughout each season; whether paired with a dress or shorts, or worn with jeans. Make an investment in leather or suede booties, because this style has proven its staying power.


4. Woven and Leather Materials – Whether crafted with a more natural fabric or modernized with a bold, technicolor look – woven fabrics have been popping up more than ever before! This handcrafted look offers subtle dimension while remaining casual and contemporary.

5. 1940’s & 1950’s Revival – No longer associated with granny styles, the 1940’s and 1950’s are having a major moment. After a few seasons of a masculine aesthetic, feminine looks are making their way back. Everything from a rounder toe, kitten heels and slingbacks – add the perfect touch to this feminine silhouette.

6. Varied Heel Heights – Women can now rejoice! Varied heel heights are trending for spring; meaning the same high fashion shoe styles are available with a few height options allowing no woman to ever choose between style OR comfort again!

Happy shoe shopping!!

 Pretty Mama


Our Favorite Things!

Pamper Your Skin With Soul Sunday Seacliff Collection

The sea cliff, a peak of earth above crashing waters, where you can look towards the horizon and see a million miles, engulfed in a salty breeze. a magical place where you are so comfortably free. Pamper your skin with our fabulous sea cliff collection. This set includes all four pieces from our summer capsule collection, seacliff, inspired by summer freedom and escapism. aromatherapy roller, aloe wash, facial exfoliant and wave spray.

Love Your Age With Lancome

Here’s something women have in common: whatever our age, we’re not comfortable with it. The exception? Women who use Lancôme Advanced Génifique Youth Activating Concentrate, a remarkable anti-aging breakthrough. So with that in mind, Lancôme is starting a revolution — teaching women to love their age and confidently declare it to the world.

It’s called the Génifique All Stars campaign. Lancôme is bringing four ambassadresses, Lily Collins, Penelope Cruz, Lupita Nyong’o and Kate Winslet, together for the first time in single campaign. They’ll be announcing their own ages, loud and clear, to spread theLove Your Age message and encourage other women to follow suit.

Advanced Génifique Youth Activating Concentrate is specially designed to leave your skin luminous, so you can let your inner spark shine outward. At that point, age isn't a number. It’s something to celebrate!

With Lancôme Advanced Génifique, you’re never too old to be young

Advanced Génifique Youth Activating Concentrate ($78 for 1.0 oz; $105 for 1.7 oz; $135 for 2.5 oz.; $175 for 3.4 oz.): an innovative serum that sinks in instantly — and quickly transforms your skin. The formula works day and night to target the 10 key signs of youth (texture, resiliency, elasticity, firmness, sagginess, fine lines, wrinkles, radiance, even skin tone and clarity) and is clinically proven to offer noticeable results in just 7 days.
Advanced Génifique Eye Light Pearl ($69 for .67 fl. Oz.): a new, advanced illuminating complex that works above and below the eyes to minimize fine lines and puffiness. Designed with a flexible massage applicator to ease swelling and a fresh, soothing texture, it’s clinically proven to lend you a smoother, younger, more radiant look.

Lavanila’s NEW Sport Luxe Collection!

This collection features a breakthrough Deodorant and Sunscreen for Face & Body that are powered by proprietary SmartSportTMTechnology to deliver high performance, ultra sheer protection and nourishment for even the most active women.

Sunscreen for Face & Body
Sport Luxe Deodorant

Lavender Beauty Essentials

Summer is in full swing and now is the perfect time to replenish your skin with a floral ingredient that has been used for ages for its healing and calming properties – lavender. Regenerate healthy skin cells and leave your skin soft and smooth with lavender infused beauty essentials from Tammy Fender Holistic Skincare and Soap & Paper Factory.

Soap & Paper Factory Lavender Clary Sage Shea Butter Hand Cream: The calming scent of lavender paired with the crisp scent of clary sage and citrusy bergamot will leave your hands feeling silky smooth ($16,
Tammy Fender Care Cleansing Milk 6.7oz  Tammy Fender Cleansing Milk Lavender & Fo-Ti: Leave your complexion soft and radiant from the inside out using the emollient properties of lavender, aloe butter and chamomile that work to gently wash away impurities and soothe dry skin ($55,

CARGO Cosmetics Summer Survival

Beauty survival tips for summer with melt-proof, lightweight makeup and the perfect summer lip, courtesy of Cargo Cosmetics.

With broad spectrum SPF 20, the Cargo Cosmetics Picture Perfect CC Cream not only hydrates, but protects the skin from the harsh sun for up to 72 hours of skin hydration!

The CC Cream goes on white and adjusts to your specific skin tone as you rub it in!
This all-in-one cream features innovative color adapting pigments and color correction technology that delivers soft, even, and undetectable coverage.

The color-adapting formula includes Vitamins C and E, with Green Tea and Chamomile Extract to hydrate the skin while correcting dark spots, under eye circles, and redness! Jump on the alphabet bandwagon and join the makeup-meets-skincare trend because Picture Perfect CC Cream is the new go-to for picture perfect skin all summer long!

Also NEW from Cargo Cosmetics, the Limited Edition Summer 2015 Gel Lip Colors

Packed with antioxidants, the moisturizing gel texture glides on like a tinted lip butter but lasts all day, giving semi-sheer coverage, and a subtle shine!

Available in four New York-inspired neutral shades; Brooklyn, Tribeca, Soho, and Chelsea, set in CARGO’s new iconic skyline packaging

Happy 25th Anniversary, Ceramides!

If you think back to 1990 and its most popular beauty trends (think skinny brows, blue eyeshadow and chocolate lips), we’ve certainly come a long way over the past 25 years.  But as trends come, go and change faster than ever, one thing remains the same: the desire to have healthy, youthful-looking skin. The steadfast secret women have been turning to for Ceramide Gold Capsules Setthe past quarter century to achieve it?  Elizabeth Arden Ceramide technology.

In 1990, Elizabeth Arden researchers searching for skin’s key “youth factors” found that ceramides comprise 50% of the essential lipids found in the skin’s barrier layer, and are critical in maintaining the skin’s first line of defense against the signs of aging. When compromised by age or environmental stressors, skin loses its ability to replenish these ceramides, causing it to appear dry and dull and lose its firmness and clarity. By the time you are in your 30s you have lost about 40% of your skin ceramides. By your 40s, that number is down to 37% of what you started with.

This breakthrough research led Elizabeth Arden to develop bio-engineered, skin-identical ceramides that promote younger, healthy-looking skin, in the form of Ceramide Capsules. These pure, potent capsules were the first skin identical ceramides to be introduced to the beauty marketplace. They also marked the emergence of the first targeted, single-dose skincare capsule that did not require added preservatives.  

While the importance of ceramides in skincare has become more prevalent in the last several years, Elizabeth Arden has 25 years of research and innovation in Ceramide technology—creating products designed to restore the youthful appearance of skin. Today, Elizabeth Arden’s Ceramide portfolio has evolved to include more than 15 unique, effective products for all ages and skin types that have been recognized with more than 84 awards worldwide!    

Tried and True - the Best Sunscreen
for your Face!

Consumer Reports recently reported that Avon Sun + Sunscreen Face Lotion SPF 40 is the best sunscreen for your face! In the study, Consumer Reports sensory panelists considered odor, residue left behind and protection against UVB and UVA rays – the kind that cause wrinkles. Avon came out on top!


The Avon Sun + Sunscreen Face Lotion SPF 40 is a lightweight lotion that helps shield skin from UV rays with SPF 40 Broad Spectrum protection. Formulated with Derma Plus technology, the water-resistant, dermatologist-tested, non-comedogenic lotion absorbs quickly without leaving behind a white residue.

Next time you pack your beach bag, consider including Avon Sun + Sunscreen Face Lotion SPF 40. And remember to apply generously and evenly 15 minutes before sun exposure and reapply after 80 minutes of swimming or sweating or at least every two hours.

Protect Your Hair This Summer

Check out the latest and greatest hair must-haves from some of your favorite brands to help protect and refresh your locks in this season’s scorching heat

blowpro Faux Dry Refreshing Mist  BlowPro Faux Dry, Refreshing Mist – this travel sized mist is a MUST in solving all of your summer hair issues. The multipurpose formula masks odor, improves hair texture and feel, increases shine, combats humidity and eliminates frizz
Cibu K a Pow – an invisible dry shampoo/styling hybrid super hero tot help achieve beautiful, refreshed styles at-home or on-the-go
Cibu Knot So Knotty – a lightweight leave-in conditioner
to help retain moisture and add shine and slip as it refreshes and revitalizes the hair cuticle
Cibu 3-in-1 – this sulfate-free multi-tasker will cleanse and condition your hair and wash your body, while allowing users to cut-down on shower time, or products in their travel bag!
straighten, curl, polish and style your hair perfectly every time with InStyler MAX. The unique 2-way rotating barrel allows for ease of styling with maximum results by spinning in the natural direction of your hair, creating endless looks from smooth and straight to amazing curls with body. BONUS: the unique styler can both straighten and curl hair, making it an ideal travel companion for weekend getaways
Shu UemuraTexture Wave – dry finishing spray that gives great second day hair, creates envious beach waves, imperfect braids, or just clean tousled hair for the days you wish you were at the beach but can't make it
Shu Uemura Wonder Worker – a leave-in primer that will not only protect locks from heat tools, but is also ideal for air-drying (post pool/beach) and refreshing second-day hair! This beauty savior detangles, hydrates, smooths and conditions and is great for ALL hair types


The Many Beauty Benefits of B12

Need a boost? Vitamin B12 is the answer. Many people turn to the vitamin for an energy infusion and metabolism kick. But vitamin B12’s power ranges far beyond an internal application, delivering a multitude of beauty benefits. In fact, this major multi-tasker helps with skin conditions ranging from dryness and redness to acne and discoloration.

Get your daily dose of this powerful ingredient with SimySkin, a fresh range of age-specific skincare. SimySkin bases its products on the virtues of vitamin B12, combining it with other active ingredients that help maximize its rare ability to hydrate, reduce wrinkles, and relieve skin inflammation. Its patented technology, accumulated knowledge, and expertise in natural ingredients, makes SimySkin uniquely positioned to take advantage of “signature ingredient,” Vitamin B12.

This cure-all helps prevent, maintain and reverse signs of aging by improving your skin’s balance, texture and moisture retention. It also helps ward off hyper-pigmentation, evening out your skin tone and helping your skin look younger and vibrant.


Why Serums Matter – The Essential Skincare Step You May Be Missing

Oils, tonics, serums, moisturizers – oh my! The number of steps in your skincare routine can get overwhelming fast. When looking to streamline your beauty regime, you may find yourself wondering – Do I even need a serum?

Ask any derm the answer is a resounding YES. These featherweight fast-absorbing liquids are the heavy hitters of the skincare industry and your go-to product to improve the overall look of your complexion. While moisturizers are composed of larger molecules that sit on the surface of skin, serums have a lipid-soluble base that allows the active ingredients to penetrate deep into skin, depositing nutrients. They also contain the most potent dose of anti-aging ingredients -- antioxidants, peptides, and skin brighteners.

The caveat? Skincare this targeted should not be one-size fits all. Meet SimySkin, a fresh line of age-specific skincare serums that prevent and reverse signs of aging at each stage of life. Whether you’re in your 20s, 30s, 40s or beyond, there’s a serum to fit your needs

Phase I – Maintenance: Ages 18-25

This range reinforces and firms up tonality of the skin and addresses fatigue symptoms like under-eye bags. Includes Eye Serum.

Phase II – Prevention: Ages 25-45

Increases firmness and elasticity, reducing fine lines and addressing puffiness and dark circles around the eye area. Includes Eye Serum, Face Serum and Neck Serum.

Phase III – Recovery: Age 45+

This range helps to regenerate skin cells, stimulate elastin, reduce wrinkles, tighten skin and brighten the under eye area. Includes Eye Serum, Face Serum and Neck Serum.

Cooling Products: After-Sun

Summer isn’t just about SPF – it’s also important to use cooling products to avoid red, peeling skin! Rejuvenate it with a few Sun Bum and Lumene items!

BODY – Sun Bum After Sun ‘Cool Down’ Collection

Featuring a Spray, Gel and Lotion enriched with soothing Aloe and Vitamin E, providing an intense hydration to gently restore the skin's natural moisture balance!

Sun Bum Cool Down Lotion
Sun Bum Cool Down Spray
Sun Bum Cool Down Gel

FACE – Lumene Bright Now Shine Control Cream-Gel



It’s OIL FREE and makes skin look and feel smooth and fresh. While mattifying the skin, the moisturizing cream-gel is also rich in antioxidants from COOLING Arctic Cloudberry and highly effective encapsulated vitamin C!

MAINTENANCE: And how to care for skin post-burn, if you DO get one? Umbreen Sheikh of WINK BROW BAR says to use:

  • Cold water. Use either plain water from the faucet or add a few ice cubes and dip a wet cloth, afterwards, laying it over the area that most burns. Repeat every few minutes as the cloth warms!
  • Witch hazel. Moisten a cloth with witch hazel since it provides long-lasting anti-inflammatory relief.

Go mobile with the Ask She She Blog

The Ask She She Blog, where She She Girls go to find the latest styles and the hottest trends; where your fashion, beauty and lifestyle questions are answered, and the thoughts, ideas and comments of all She She Girls are encouraged and welcomed!


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